An online presence is critical, especially for small businesses. When entering a new market, a website and social media activity are imperative for building customer trust, marketing products, and improving customer service – not to mention increasing sales.
New customers often view a company’s online presence as a sign of legitimacy. Without a website, small businesses risk losing potential clients. And yet, a recent Forbes Advisor study found that 22% of UK small and medium-sized enterprises (SMEs) still don’t have a website.
In this post, Rapid Formations, the UK’s leading company formation agent, discusses the key reasons an online presence matters for small businesses in 2025.
Increased brand awareness
An online presence is essential for spreading the word about your business and educating your audience about who you are. In other words, showing the world that you exist.
It’s difficult to convey your company’s story in a store or on a leaflet. A business website or social media page is exactly where potential customers will go to discover new brands and learn more about them.
Also, physical mediums restrict you to the local market. For instance, if you have a store in the town centre, only those living in the nearby area will find you. However, an online presence instantly connects you to billions of customers all over the world.
24/7 accessibility
If your business lacks an online presence, you’re restricting customer engagement to business hours, missing opportunities to connect and sell around the clock. However, a website allows people to explore your brand and offering in their own time, wherever in the world they might be.
Beyond just browsing, customers can find answers to common questions or receive support quickly and conveniently online. For example, they can visit your Frequently Asked Questions page, start a live chat, or send you a direct social media message, rather than waiting for your store to open.
Instant, 24/7 availability is a powerful way for a small business to establish and strengthen trust and customer satisfaction and encourage conversion.
Benefit from digital marketing
Digital marketing offers numerous benefits for small businesses. Firstly, it’s an affordable advertising alternative to traditional methods like TV or print. In fact, there are many ways to promote your brand for free online, such as creating a Google Business Profile or optimising your website for search engines.
Secondly, digital marketing can help you reach a much wider audience. Expand beyond your local area and connect with global customers through search engines and social media.
Finally, digital marketing provides you with measurable results. Tools like Google Analytics and individual social media platform insights can help you track campaign performance, such as website traffic, engagement, and conversion rates. This makes it easier to see what went well and how to improve your strategy next time.
Elevate your customer service
A strong online presence allows small businesses to provide exceptional, memorable customer service. For example, if a customer has an urgent question about their order, they can quickly reach your team via live chat.
For common enquiries, such as business hours or refund policies, an automated chatbot can provide instant answers.
An online presence transforms customer support by enforcing a positive experience. Crucially, that positive experience will make your brand stand out and encourage repeat business.
Customise the user experience
An online presence allows you to deliver a unique user experience. By leveraging visitor data, you can tailor interactions to individual preferences, making each engagement unique and relevant to the customer.
For instance, you can analyse shopping habits, such as preferred products, average basket spend, and peak browsing times, to deliver targeted recommendations. Having access to these insights will allow you to suggest other products they might like or offer additional items to complement their purchase.
What’s more, customer needs are constantly changing. However, with an online presence, you can stay up to date with their preferences, ensuring that your brand remains relevant to them.
A tailored experience will not only boost customer satisfaction but also increase online sales and retention.
Customers expect businesses to have an online presence
Finally, your audience expects you to have an online presence. If they see your ad during their commute or hear about your business from a friend, the first thing they’ll do is type your brand name into a search engine. If they can’t find your website or social media page, they might question your trustworthiness.
In fact, a 2022 Squarespace survey discovered that an enormous 79% of UK shoppers think a business with a well-designed website is more credible than one without or one with a basic ‘shop window’ social media page.
Therefore, having an active online presence is essential to establishing that all-important trust in your small business.
In summary
Small businesses should prioritise developing a functional and well-designed website to help future customers discover them and learn about their brand. They should also create social media pages to establish professionalism and credibility and allow customers an alternative way to seek support. It’s clear that in 2025 and beyond, an online presence is no longer optional – it’s essential.
Do you have a great idea for a business? Let the company formation experts at Rapid Formations simplify this with their quick and easy four-step digital incorporation process. All formation packages come with a free domain name to help you establish your online presence.
