Are your delivery options driving Italian shoppers away right before they hit the Confirm your order button? If you’re looking to expand into Southern Europe’s second-E-Commerce in Italy, Italy might be what you’re looking for! After all, it offers exciting growth opportunities, but only if you understand what local shoppers want and need.
Parcel delivery solutions to Italy. What to bear in mind?
Italians want their products delivered to their doorstep. In a country where homedelivery is dominant, unexpectedshippingcostskillconversions. You’ll notice that as soon as you open your E-Commerce in Italy shop without adjusting it properly to the Italian market. Your logistics can either be your USP or your weakest link.
Let us show you how Landmark Global helps companies succeed with fast and reliable shipping.
The real cost of bad logistics in Italy
E-commerce in Italy is booming! But it comes with logistics hurdles you can’t afford to ignore. Let’s break down the risks of getting it wrong (data from WebInterpret’s 2023 report):
- 43% of Italians abandon carts due to unexpected delivery costs;
- 81% walk away if they can’t choose their preferred delivery method;
- 86% demand tracking on every purchase;
- 91% expect free returns.
Italian consumers are savvy, and their tolerance for poor logistics is low – fair enough! Butt keep in mind that:
- Slow delivery = lost sales
- Limited delivery options = abandoned carts
- No order visibility = lost trust
With growing demand for cross-border shopping, especially from international brands, your logistics setup must compete with local standards.
Can smart logistics solve Italy’s e-commerce challenges?
Are well-planned logistics able to meet customers’ needs? At Landmark Global, we believe that parcel delivery solutions to Italy can—and should—be designed for this exact environment. We understand the friction points and offer smart fixes that drive conversions. So, to put it briefly, yes, putting enough care into logistics can earn the favor of Italian customers.
And when your delivery process aligns with Italian consumer expectations, the impact on your business is clear. You get:
Higher conversion rates
Eliminate cart abandonment caused by delivery cost confusion and win more last-minute purchases with transparent, fast shipping options!
Lower customer service costs
Fewer WISMO (“Where Is My Order?”) queries thanks to full order tracking! And if you take care of a well-designed return policy, you reduced return-related complaints. The process is simple and free, and you have one less thing to worry about.
Increased customer loyalty
And it does matter in Italy! Fast, smooth delivery reflects product quality and your e-commerce professionalism; satisfied shoppers are more likely to return, especially during high-volume periods like Black Friday.
Find the right partner for scalable e-commerce growth in Italy
Landmark Global simplifies any unnecessary complexity with end-to-end parcel delivery solutions tailored to the region. With us, you get daily shipping operations, support for home, office, and alternative deliveries, as well ass proven track record in navigating Italian logistics challenges.
Whether you’re sending cosmetics to Milan, innovative tech solutions to Rome, or sustainable fashion to Palermo, we help you deliver!

