Joe Wicks, famously known as The Body Coach, has become a household name in the fitness world. From humble beginnings as a personal trainer to a multimillion-pound business owner, Wicks has transformed his passion into a thriving career. As of 2025, Joe Wicks Net Worth is around £55 million, reflecting his success across books, digital platforms, and media appearances.
Early Career and Challenges
Born in Epsom, Surrey, in 1985, Joe Wicks began his fitness journey with early morning boot camp classes. He openly shared how difficult those times were. In interviews, he recalled cycling long distances to set up workouts that sometimes no one attended. This period taught him resilience and motivated him to find new ways to connect with people seeking a healthier lifestyle.
Rise to Popularity
Joe Wicks’ breakthrough came when he started posting short, engaging videos on social media, combining quick recipes and simple workouts. His approachable style made fitness accessible to many. This led to the launch of his brand, The Body Coach, and his first cookbook, Lean in 15. The book was a massive hit, selling 77,000 copies in its first week alone.
His social media presence skyrocketed, with millions following his tips and workouts. His ability to combine nutrition advice with engaging exercise routines quickly earned him a loyal following.
Digital Expansion and COVID-19 Impact
Wicks embraced digital platforms early on. His YouTube channel, The Body Coach TV, gained over 2.7 million subscribers and hundreds of millions of views. The real turning point was during the COVID-19 pandemic. As gyms closed, Joe launched “PE with Joe” a free daily workout program for children stuck at home. These sessions attracted millions of viewers worldwide.
This initiative earned him an MBE in 2021 for his services to fitness and charity, further boosting his public profile and business.
Multiple Revenue Streams
Diverse income sources support Joe Wicks Net Worth:
- Books: He has authored several bestsellers, including Lean in 15, which features healthy recipes and fitness plans.
- YouTube and App: Monetisation from his popular YouTube channel and subscriptions from his fitness app contribute significantly to his earnings.
- Brand Deals: He partners with various health and lifestyle brands, earning income from sponsored content.
- Television: Wicks has appeared as a guest investor on BBC’s Dragons’ Den and other TV programs.
- Events and Merchandising: Fitness events and branded merchandise add to his earnings.
Personal Life and Lifestyle
Wicks enjoys a comfortable lifestyle supported by his earnings. He owns a luxury mansion in Surrey, valued at £4.4 million, and a property in Santa Monica, California. Despite his success, Joe frequently emphasises his humble beginnings and his dedication to helping others lead healthier lives.
Philanthropy and Giving Back
Joe Wicks is recognised for utilising his platform to support various charitable causes. His “PE with Joe” campaign raised over £580,000 for NHS Charities Together. Additionally, his 24-hour workout challenge raised more than £2 million for Children in Need. These efforts underscore his dedication to giving back and promoting well-being, extending beyond commercial success.
Conclusion
Joe Wicks Net Worth story is one of persistence, innovation, and passion. From early struggles in empty boot camps to a flourishing fitness empire worth £55 million, he has proven the power of hard work and adapting to new opportunities. His success spans books, online content, and philanthropy, making him one of the most influential figures in the UK’s fitness industry today. As Wicks continues to inspire millions, his focus remains clear: promoting health, fitness, and positive lifestyle changes for all.
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