If you think you know men’s fragrance, think again. The market is changing fast, with more brands waking up to the appeal of sustainable products and packaging and a growing appetite for custom-made fragrances. What’s more, buying tastes and preferences continue to change, with many classic scents enjoying a comeback while previous underdogs are finally earning the spotlight they deserve. Looking to overhaul your fragrance collection this year? Read on for the new trends in men’s fragrance you need to know about in 2025.
More Brands Embrace Sustainability
Sustainability used to be seen as something of a marketing gimmick. Today, it’s an essential credential for any brand looking to compete. There’s a genuine consumer appetite for sustainable products. According to one report, around 72% of consumers are prepared to spend a premium on sustainable products. Fragrance manufacturers aren’t immune from the need to embrace sustainability, with more brands than ever introducing eco-friendly alternatives to their product lines.
Classic Notes Make a Comeback
While 2025 is set to introduce a slate of new scents to the market, expect a few familiar favourites to return to prominence. Classic fragrances rich in traditional notes look set to be big sellers this year, with popular ingredients like musk and bergamot returning to the fold. Versatility and long-lasting aromas are signatures of the best everyday scents, so seeing these staple notes staging a comeback is great.
Fragrance Layering
Fragrance layering is nothing new, but this innovative approach to wearing scent is expected to make more of an impact in 2025. Never heard of fragrance layering before? You’re essentially combining multiple fragrances to form a unique scent. Need some tips? Think about combining intense citrus notes with traditionally masculine ones like wood and musk. Some men layer fragrances for an aroma with plenty of depth, while others are simply being frugal and making their stocks last as long as possible. If it’s time to refresh your fragrance collection, think about giving layering a try before fronting the cost of a brand-new bottle.
Custom Fragrances Become More Popular
If you’re someone who takes their wardrobe seriously, you’re probably just as discerning when it comes to the fragrances you wear. While there’s no shortage of fragrance brands out there, there are occasions when finding the right scent for an occasion is nigh on impossible. Sometimes aromas are too understated to make an impression, while other times top notes are far too punchy. Are you constantly facing the what-to-wear dilemma as far as cologne is concerned? Personalised fragrances might be the answer.
Although they’re still considered something of a luxury, sales of personalised Men’s Fragrance are on the rise. These custom-made scents allow wearers to finely tailor aroma profiles with their favourite notes and ingredients, producing a wholly unique fragrance that’s truly their own. Going forward, expect custom fragrances to become more affordable and sales to increase.
Trending Notes to Look Out For
A flock of new fragrance favourites is set to hit the market in 2025. Although aquatic scents have rarely dominated sales, these fresh and uplifting fragrances are easy to wear and surprisingly versatile. Look to the other side of the spectrum for other scents that are likely to enjoy healthy sales this year. Bold notes like tobacco and spice are enjoying a resurgence of late as more men look for bolder, more intense fragrances.
Are you looking for eco-friendly alternatives to your go-to scents? Perhaps you’re looking for a few old favorites to replenish your fragrance collection or want to try something new with a custom-made scent unlike any other. Whatever you have your heart set on, the fragrance market has something for everyone in 2025.
